
Overview
Curved furniture for warm modern homes.
Maren came to us with a clear point of view — softly curved silhouettes, natural materials, and a price point that sits comfortably above mass-market. The existing storefront buried that story under cluttered filters and stock photography that didn't match the product. We rebuilt the entire digital experience from the ground up: a calmer catalogue, a configurator that lets you see a sofa in three fabrics before you commit, and a checkout that gets out of the way. The new site reads like a magazine and ships like a store.
Outcomes
What changed.
- +38%Conversion rate
- 1.2sAvg. LCP
- 4.9★Customer rating
E-commerceDesignDevelopment