CRUNCH

CRUNCH is a late-night counter-service spot that needed to look as loud as it tastes. We leaned into a high-contrast palette — ketchup red against crisp white, with a single mustard accent for the burgers — and built a menu system that works as hard on a phone at 1am as it does on a drive-thru board. The site handles online ordering, pickup windows, and a real-time 'open late' indicator that pulls from the POS. Bold type, big photography, zero pretense.