WADE
Brand & Apparel2025

duo Clothing Co.

Wear the duality.

duo Clothing Co. website screenshot
Overview

Wear the duality.

duo is built on a simple idea: every piece is two things at once. Workwear that dresses up, basics with structure, neutrals with a twist. The brand needed a visual system that could hold that tension without resolving it. We built a wordmark with a deliberate split — two contrasting weights in a single lockup — and rolled it across packaging, hangtags, and a storefront that lets the clothes do the talking. Quiet, confident, a little contrarian.

Outcomes

What changed.

  • 1st drop
    Sold out in 72hrs
  • 2 colorways
    Launch collection
  • Wholesale
    12 stockists signed
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